As we are all chomping at the bit to get out in the world again Expedia comes out with these genius ads. Makes me hopeful for the summer. Fingers crossed.
Testing my green thumb during this pandemic has definitely become an obsession. You can’t send me out for groceries without me finding a new plant baby (Trader Joe’s is an awesome source). One of my favorites is this Pink variety of tradescantia. Super easy to grow and equally easy to pull a cool palette from.
I have definitely become an obsessed plant dad during the pandemic and this ad really spoke to me. Hoping my baby Monstera plant reaches new heights just like the one in the video. :)
With a dying house plant on his hands, a man turns to his Facebook group "House Plant Hobbyist" for some assistance. After posting a photo of his sad plant friend, another member promptly recommends that he start singing to his plant. Along with a number of other members, the man is fairly skeptical of this somewhat unusual tactic, but he's willing to try anything. Members across the world break into a resounding version of "Your Love Keeps Lifting Me Higher & Higher" by Jackie Wilson and soon their plants grow to new heights. Others might not understand their methods, but their thriving plants are all the evidence they need. Facebook invites you to take on anything in one of its Groups.
As we brace for what is likely to be a tumultuous week in politics, we're reminded of Barbara Kruger’s (@barbarakruger45) “Untitled (Your Body Is a Battleground)” (1989), which was selected by T's five-person jury as one of the 25 most influential works of American protest art since World War II.
An amazing ad from the Biden 2020 election campaign.
My favorite piece
“I had always considered my work another activity of some kind,” remarked artist Donald Judd. “I certainly didn’t think I was making sculpture.” One of the foremost sculptors of our time, Judd (1928–1994) refused this designation and other attempts to label his art. His revolutionary approach to form, materials, working methods, and display broke from the prevailing modes of art making at the time. His work, in turn, changed the language of modern sculpture.
I mean, idk, but I would have loved to have been a fly on the wall at this brainstorming meeting. 🐓
Under the digital guise of “Hungry Boy,” Aaron Bernstein uses food as a navigational tool to reflect facets of contemporary culture. Originally coming from a fashion background, he seeks to create work that lives beyond one genre, instead focusing on the grey areas of art and style. I haven’t had the pleasure of working with Aaron directly, but he did photograph our Aerosoles packaging with branding agency Yummy Colours which led me to his site which totally blew me away. SO FUN!
One of my career highlights while working at Aerosoles was being able to work with one of my favorite design icons. A woman who’s simple design aesthetic has always inspired me. MARTHA STEWART!!! She definitely has strong opinions, but was always kind to me and had a mischievous streak that I loved. I even had the nerve to bake my mom’s linzer tarts for her. She didn’t spit them out, so I’m assuming she liked them. ☺️
Growing up I always had a tank full of tropical fish and when I was in high school I even tried keeping the saltwater variety. With the Emperor Angelfish pictured below you get two palettes for the price of one. As a juvenile (left) it has a much simpler palette which only hints at the full glory it displays as an adult (right).
I’ve been told by my mom that as a child I was never without a book, a box of crayons and my drawing pad and that family and friends referred to me as “The Professor”. They say I inherited my artistic skills from my Opa (german for Grandfather) on my dad’s side. A man that I unfortunately never had the opportunity to meet.
That being said I grew up never even considering doing something professionally in the arts. So when it came time to choose a career path, I enrolled in the NYU Stern School of Business. Hey, I was pretty good at math and I thought I could make a lot of money. 🤷🏼♂️ Needless to say, I was miserable and lost.
One afternoon I was having a conversation with a neighbor and she asked how school was. Not sure what I said, but she somehow sensed that I wasn’t feeling it. She suggested I pursue a path that utilized my artistic talents and gave me a list of potential careers I might be happier in. I changed my major soon after and Graphic Design is where I landed. I don’t think I ever got to thank Mrs. Sher. So, I’ll take the opportunity here to say thank you. You changed my life.
And, that’s how it all began.
One of our favorite photographers to work with at Aerosoles. So talented, focused and FUN. Always has an amazing attitude and really delivered when we asked for crazy amounts of shots in one day, and of course always willing to participate in my schemes to get Jenny D. out of her comfort zone and satisfy my attention seeking ways. Check out his work here.
““You can’t always get what you want, but if you try, sometimes, you might find you get what you need.””
Ever have trouble developing a color palette for a particular product or brand? I’ve found that Mother Nature kills it just about every time, so she’s always my go to for color inspiration.
